Art has no boundaries, art has no rules, art doesn’t dictate what art should be. Art is much more than what meets the eye and the value of art has more to do with perception. Digital art is a multi-million dollar industry that is growing at rapid pace.
Being an artist comes with a lot of challenges, and appreciation of art is an art in itself. The mind is triggered into thinking how certain pieces can be worth such colossal amounts of money, and what deems one piece of artwork more expensive than the next.
There are many factors into understanding why digital art is, at present, flying under many people’s radar, however we will review the points into valuing art to assist:
Art is difficult to value
Art is an independent discipline and should not be bound in terms of money constraints. Art needs to be appreciated and admired, and once a connection is made with a piece of art, it becomes valuable to the buyer.
There are some technical aspects to valuing digital art such as the creator and the rarity, however the marketplace is still growing and as such the value of digital art will keep changing.
The Artist’s perception of art
Pieces of artwork are not created by artist’s with the thought of money. An artist’s craft is a reflection of themselves in the world. Artist’s use art to tell their story and this is where they add their value. Monetary value comes from people then making a connection though the story told in the artwork.
Art means different things to different people. The strength of art, and even more so digital art, lies in its uniqueness, as well as conveyed passion and emotions behind the piece.
Supply and demand
Supply and demand is an economic model of price determination in a market. Simply put, when demand for increases, supply has to catch up to satisfy people. However, when supply is less, and demand is immense, the artwork becomes exclusive. On occasions where art becomes exclusive, this typically increases over time.
A new medium for viewing
Typically, when people think of viewing art, they think of glamourous art galleries and exhibitions that are really expensive to hold. Digital art holds a much more individual experience for the buyer.
For artists, to enable the most elite clients to view their art it would cost a lot of money to get them into the right art galleries. Digital art makes viewing art much more accessible to a wider audience and many see this as one of the drivers with its continued exponential growth.
A new form of artwork
The invention of camera technology previously led to a major shift in art culture. Cameras were able to catch a more detailed depiction than previous art, so the culture of art changed from the initial form of skill. Modern art seen a focus on the abstract element. This represents how you may be feeling or connected with the world.
Digital art is taking this further still, as the technological aspect of how the art is created is much more advanced. People are still adapting to this new form of artwork, but this is growing aggressively.
Art was sometimes seen as a questionable investment for the elite
Art was sometimes associated as being an easy investment for the elite. Wealthy people seen it as a safe haven for investments, as it was tax free and is often worth much more than the purchase price in only a few years.
People are still not yet familiar with how digital artwork will continue to grow in future, with the concept being so new.
Practicing art is difficult
Artist’s often have unbeknown to many, difficult lives. The concept of practicing art isn’t cheap and becoming an established artist can be difficult for a large portion of artists. It is a very disproportionate area, however this is where a lot of the beauty can come from.
If they are facing difficult times, this raw emotion can play out in their artwork. Art becomes liberation and cumulates from sacrifice and courage that very few possess.
Conclusion
Artwork is precious, with digital art being particularly unique in its own way, despite still being powerful and magnificent. The captured moments of emotion brings connection and it is easy to see why some artwork and artists become immortalised. Digital art is still in its infancy with being a delivery medium, but it is growing exponentially and will continue its meteoric rise. Be early to the concept and familiarise yourself with digital art.